New Young Professionals Group, Social X, Steps Out

New Young Professional Group

, Reporter – Milwaukee Business Journal
Attracting and retaining young talent is top of mind for Milwaukee employers, and many groups have risen to the challenge of giving young professionals reason to stay here.

Retaining diverse talent is also key for many employers, but it doesn’t form the cornerstone of Milwaukee’s biggest young professional organizations. Social X aims to fill that gap.

The group held one of its biggest events yet Aug. 2 on the roof of Hotel Metro, hosting a midday brunch party complete with brunch buffet, DJ and a sun-filled rooftop party.

Co-founder Crystal Morgan, marketing manager at Milwaukee’s Alliance for Children and Families, formed the group with six friends who felt Milwaukee lacked a social outlet for young, urban, diverse professionals. The group caters to all young professionals, but targets African-American and Latino YPs, groups who “unfortunately are often ignored” despite Milwaukee’s struggles with segregation, Morgan said.

For two years, the group has been hosting meetups and events. It’s seeking partnerships with local corporations, honing in on creating social activities that help companies retain young professionals of all backgrounds.

Most recently, Social X rolled out a new website and has been amping up its events. The group’s “Summer Xplosion” launched June 21, and included the Aug. 2 brunch party, modeled off a similar concept popular on the East Coast.

Still to come this summer is a meetup Thursday at Cathedral Square’s Jazz in the Park, and events at Bradford Beach and Wine Maniacs, in Milwaukee.

Reporter Alison Bauter covers small business, technology, education and banking for the Milwaukee Business Journal.

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