Social X co-founder honored by 40 under 40 in Milwaukee Business Journal

Over the past three years, Crystal Morgan has been an integral part in the inception and growth of Social X, a social group for young, diverse professionals and millennials in greater Milwaukee.

Showing her leadership as the organization’s director of strategic partnerships, Morgan has aligned Social X with various community-based, philanthropic groups such as the United Way of Greater Milwaukee & Waukesha County, Black Arts Think Tank and Johnson Controls Inc. She routinely connects people to opportunities, resources, careers and life-learning experiences through her work with Social X.

One of Morgan’s colleagues says “she strives to blur color lines, end segregation and bring young professionals together to a unified front in order to make economic, social and structural change.”

Another important role she has is as individual and foundation relationships manager for City Year Milwaukee. At City Year, she is responsible for managing individual donors and local foundations on national and local scales. She’s developed a strategy to support her work and implemented new fund development practices that have garnered a donor increase in gifts of 25 percent.

Morgan is very active in the Milwaukee community, serving as a PAVE board corps member as well as a board member for Nehemiah Inc.

She also serves on the multi-cultural advisory board for Visit Milwaukee and is a member of Professional Dimensions as director of social media.

What was your first job?“Sales associate at Sears”

Biggest perk of your job?“Workplace culture and making a direct impact in the community”

Go-to person when you need help?“Parents, my best friend and boyfriend”

Most meaningful accomplishment?“Witnessing the pride of my parents as I graduated from undergrad and grad school and seeing students I have mentored in high school graduate from college.”

Person you would most like to meet?“My late maternal grandmother, Virginia White”

Something about you that would surprise people?“I hosted a teen television show in Milwaukee called ‘Teen Forum’ on Channel 12.”

Who’s your mentor? Shanee Jenkins and Syneathia LaGrant

Book on your nightstand?“Year of Yes” by Shonda Rhimes

Who would play you in a movie about your life? Taraji Henson

Favorite saying or word?“Be your own kind of beautiful and have faith.”

Favorite type of music? Jazz, R&B, gospel and hip-hop

Best stress release?“Prayer and the spa”

What you want to be doing in 10 years?“Being an amazing wife, mother and continuing to uplift my beloved city of Milwaukee”

Favorite hobby?“Reading, traveling, kickboxing and going to brunch with friends”

Favorite vacation spot? Miami

What would you tell your teenage self?“Don’t be in a hurry to grow up and enjoy these years.”

Most pressing issue facing the Milwaukee area?“Poverty, educational inequities, job security”

Other profession you’d like to try?“Broadcast journalism”


Hometown: Milwaukee

Education: Bachelor’s degree, University of Minnesota-Twin Cities; master’s degree, Marquette University

Past experience: Market planning analyst, Best Buy corporate; senior market planning analyst, Sears Holdings Inc.; program manager, Center for Self Sufficiency; marketing manager, Alliance for Strong Families and Communities

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